4 Foundational Elements of Successful Stories

Before you worry about specific writing strategies or tactics, make sure these four key factors are in your favor

As a writer, editor and publisher, I think a lot about what makes an online nonfiction story work, why one might gain wide readership, why another flops. We can’t always discern the particular magic or lack of it in a given piece. Often the answers are highly nuanced and complementary, related to factors ranging from the story idea itself and the writer…