The Writer's Guide

The Writer's Guide

Share this post

The Writer's Guide
The Writer's Guide
6 Specific Ways I Find Story Seeds

6 Specific Ways I Find Story Seeds

Story ideas are everywhere. These reliable tactics will help you find them.

Robert Roy Britt's avatar
Robert Roy Britt
Jun 03, 2024
∙ Paid
2

Share this post

The Writer's Guide
The Writer's Guide
6 Specific Ways I Find Story Seeds
Share

Writers often wonder where other writers get their story ideas from. I’m asked this a lot. So this week, I’m going to reveal some of the key specific tactics I depend on to generate story ideas. These should not surprise trained  journalists or experienced writers of any stripe. And these are not the only tactics for turning up story ideas, but they’re some of my go-to approaches I fall back on when the well needs priming, and they should be in every writer’s toolbox.

To be clear, this post is not about how to develop story ideas, or how they sometimes are dreamed up out of thin air. I covered those more esoteric aspects of ideation in a previous post, Where Do Great Story Ideas Come From?. This post is more about the daily nuts and bolts of rooting out story seeds that are scattered all over the place, available to anyone willing to put in the time and energy to look for them.

This is more first-person that you’ll normally find in the Writer’s Guide, so bear with me as I share one writer’s perspective. And keep in mind it’s not the way all writers go about their craft. My approach is rooted in journalistic training. Also, because I write about science and health, my tactics may not be as useful for someone who writes about, say, entertainment or sports. But if your beat is business or technology—topics I’ve also tackled—the advice below is solid.

I want all subscribers to learn something from every post, even a paid post like this one. So read on, but when you do hit that paywall, consider leveling up. I work my tail off to bring you these weekly insights (including the three free editions every month) and I very much appreciate any support you can provide. Thanks!

What I look for

Broadly speaking, I’m looking for anything in science and health that interests me and which I think will interest lots of readers. If an idea doesn’t satisfy both those basic criteria, there’s no point in pursuing.

I look, primarily, for a hook—something beyond the generics of a topic, something that is current, relevant, compelling, surprising, or otherwise offbeat or unique. It might simply be a question I have, or something I wasn’t aware of, or something I figure most people aren’t. “Unique” is a relative term when it comes to fulfilling the needs of readers who do not, can not, read every other story out there. But still, I aim for, at least, “special.”

I don’t waste much time pursuing obvious story angles, things written about a gazillion times. When I do chase an obvious or common story idea, I look for a fresh spin, some overlooked angle or aspect that begs to be the focus or at least an entry point. A detail that can be cultivated. 

Where I find the seeds

Here are 6 specific, routine, reliable sources I pay attention to on a daily and weekly basis for ideas:

Press releases. The sea of new science and health research is vast, so it’s easy to be overwhelmed. A generalist can’t possibly keep track of everything. I lean on press releases as one important source of new research. I’ll dig into specifics in a future post, but whatever your beat, industry or genre, look for organizations that collate and provide press releases in that realm, and sign up. If there are particular companies or orgs that weigh heavy on your beat, get on their lists, too. Yes, the emails can be overwhelming. I didn’t say this would be easy.

Pexels/Gelgas Airlangga

Keep reading with a 7-day free trial

Subscribe to The Writer's Guide to keep reading this post and get 7 days of free access to the full post archives.

Already a paid subscriber? Sign in
© 2025 Robert Roy Britt
Privacy ∙ Terms ∙ Collection notice
Start writingGet the app
Substack is the home for great culture

Share