The Writer's Guide

The Writer's Guide

Example of a Press Release (and Study ) I'm Skeptical Of

This just in...

Robert Roy Britt's avatar
Robert Roy Britt
May 19, 2025
∙ Paid

Shortly after I sent out a Writer’s Guide post today about problems with press releases, I ran across a new press release that looked like a no-brainer for me to use as a springboard for a story that’s been on my to-do list for some time, about whether it’s healthy to hit the snooze button. The thrust of the release:

Around 45% of study subjects hit the …

Keep reading with a 7-day free trial

Subscribe to The Writer's Guide to keep reading this post and get 7 days of free access to the full post archives.

Already a paid subscriber? Sign in
© 2025 Robert Roy Britt
Privacy ∙ Terms ∙ Collection notice
Start your SubstackGet the app
Substack is the home for great culture