The Best Headlines: Short and Simple

Writers suck at headline writing, new research reveals, and I'm here to help you improve yours.

This is a special edition of the Writer’s Guide, with the unusual impetus of new research that’s invaluable to writers. Oh, and an offer below for personalized headline help.

A headline has one goal: Get people to read the story. Sure, it must also be accurate and honest, a promise to be fulfilled, but those are best practices. And yes, a headline should…