To Grow Your Audience, Stop Using Big Words

Improve your writing, and your reach, by breaking this one pernicious habit

Some writers are naturally good with words. Others have to work at it. But each of us has a vocabulary that’s innate, that flows out naturally. These are the words and terms we know, the ones we don’t have to think about, the ones we use confidently. Were it to stop there!

Whether we know few words or many, there’s a tendency among us writers to be writ…