How to Find and Set a Good Story Hook

When a tidbit of new information interests you, use it as a story springboard, not the main hook

The other day I received a very well-written health story, a pitch by a writer who had hooked the entire story on one small new study. The nature of the topic and the study itself were such that the hook was too flimsy, in my view, to warrant being the highlight of a story for a general-interest health publication. Health findings are often overturned w…