When and Why to Focus on the What in Your Story

Don’t let who or when or why overshadow the what, if what is what’s new

Here’s a secret for anyone who writes about new things, whether at the forefront of science, health, business, technology or any other beat that produces discoveries, advancements or new information of any sort: If you are writing for the masses, then you can be sure the vast majority majority of readers are vastly more interested in the cool thing, the…