Writers Need Four Eyes, Minimum

At least two of them must be not yours

A second set of eyes on your story can make all the difference. And I’m talking big picture here, not copy editing (also tremendously important, but a topic for another day).

Example: I sent a health story back to a writer the other day for some serious reorganization. All the elements were in place—it was a good story—but the flow was whacked. It bounce…